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| Benikea is an acronym of the phrase ‘Best Night in Korea!’ It will be the first tourist hotel chain brand in the nation. | |
| The BI of Benikia combines the shape of the ‘traditional Korean blue roof tile’ with a ‘golden hill’ and ‘stars’, thereby | |
| embodying the beauties of everyday life. The ‘blue roof tile’ and the ‘golden hill’ represent a safe and comfortable | |
| shelter as well as superior services and facilities. The initial B, which stands for Benikea, is merged with ‘stars’, | |
| conferring a soft and sophisticated look and creating a fun, memorable place. |