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Operations manual |
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Benikea operation manual (Hand-out) |
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- Service manual, guestroom manual, housekeeping manual, F&B manual, and |
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CRS manual provided |
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Benikea BI manual (Hand-out) |
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Service quality rating |
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Mystery shopping: guestroom, bathroom, service, staff service, F&B category rating and feedback. |
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- Continuous rating by a professional research entity or by Benikea Business Department |
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Guest questionnaire: guestroom, bathroom, service, staff service, F&B category rating and feedback |
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- Continuous rating by a professional research entity hired by Benikea Business Department |
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Training |
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Hotel staff training |
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- Method: Hired professional lecturer and direct visitation training |
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-Contents: Rating of hotel service quality by mystery shopping, training will go accordingly |
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(customer greeting, grooming, foreign language education) |
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Benikea website and booking system training |
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- Website and booking system manual (hand-out) and training |
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Promotional support |
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Provide Benikea BI and other brands for use (BI manual given) |
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Introduction on the Benikea website as an affiliate (benikea.com, website in Korean, English, Japanese, |
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and Chinese with introductions to tourist sites) |
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Introduction to nearby facilities, media coverage |
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Benikea’s national/international, online/offline advertising |
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Promotion through international branches of the Korea Tourism Organization |
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Distribution of a promotional leaflet for Benikea and affiliated hotels |
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Support for setting up of Benikea signs (matching fund method) |
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Promotion via advertisements and publications produced by the Korea Tourism Organization |
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Suggested through 1330, the national tourist hotline |
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